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Hospitality that is remembered

Pearl of Čačak

Hotel "Beograd" is located in the heart of Čačak, the only hotel in the pedestrian zone of the city center. The blend of tradition and modernity is perfectly showcased through our rooms and suites, where you will enjoy complete comfort and relaxation. The hotel also features a conference hall with the latest technical equipment, an aperitif bar, and a restaurant whose stained-glass windows, inspired by the motifs of old Čačak, create a unique atmosphere and charm.

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The construction of the building on the then King Alexander Street was started by the industrialist Ferdinand Kren, who had opened a brewery in Čačak in 1850. The construction was completed by his son Stevan, and the hotel ''Kren'', with six rooms, started operating on January 1, 1900.

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After 1945, the ''Kren'' hotel changed its name to SUR ''Beogradčić'' and later to hotel ''Beograd''. Hotel ''Beograd'' is one of the few to have preserved its original facade, which was protected in the late 1970s.

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The catering and tourism company ''Morava'', which continued the hospitality work at the hotel, performed the first reconstruction in 1961. In a major reconstruction, the building received a dining hall, a new block, and significantly more space in 1975.

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Hotel "Beograd" was completely renovated in 2008, and according to its classification, it transitioned from a two-star to a four-star hotel.

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The interior of the hotel gets a new look in the spirit od tradition, while improving the quaity of service and overall comfort for guests.

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The restaurant and aperitif bar were completely renovated according to modern design standards, while at the same time preserving the spirit of the past.

UTP "Morava"

Properties in Our Group

property 1

Hotel "Morava"

The accommodation capacity of the "Morava" restaurant is located on Vuk Karadžić Boulevard in the heart of Čačak. It offers 24 accommodation units and 4 LUX apartments, making it ideal for all kinds of celebrations. This modern event hall, which can accommodate up to 500 people, will delight you with its beautiful ambiance and national cuisine specialties.

property 2

Hotel "Kole"

Hotel "Kole" 3* is located in the Konjevići, just 3 km from the center of Čačak, along the main road from Belgrade to Podgorica. This hotel offers peace, silence, and a pleasant, homely atmosphere, making it the perfect place to relax and escape from daily stress. An ideal destination for anyone who wants to enjoy nature and comfort!

property 3

Hotel "Livade"

Hotel "Livade" 3* is located in Preljina, near the roundabout where the road from the Ibarska Magistrala separates for Čačak. Built in 1980, it is one of the most famous hospitality facilities in Western Serbia. Modernly equipped rooms, excellent location, and professional, friendly staff will make your stay exceptionally pleasant. A perfect place for all kinds of guests!

property 4

Hotel "Beograd"

Hotel "Beograd" is the only hotel located in the pedestrian zone in the center of Čačak. The hotel's accommodation capacity includes 35 modernly equipped rooms and suites with an elegant touch of tradition. Each segment of the hotel is recognized for its uniqueness, which our guests love, cherish, and which creates a memorable experience during their first stay.

property 5

"Zdravljak" Restaurant with Rooms

"Zdravljak" is located in the heart of the Gornja Trepča spa, near the healing water spring and natural healing center. Mineral waters with specific physical and chemical characteristics assist in rehabilitation. We have 32 beds in 16 double rooms. Our restaurant offer includes a variety of ready-made meals, grilled dishes, and local cuisine specialties, ideal for every taste.

property 6

Kafana "Car Lazar"

The oldest and most famous kafana in Čačak, founded in 1883 and renovated in 1903, has preserved its original appearance. This kafana, radiating the charm of the old Čačak market, is a popular gathering place. It is known for national cuisine specialties such as cornbread, cracklings, jellies, and grilled dishes. We also organize smaller celebrations for up to 90 people.

property 7

Restaurant "Plaža"

Restaurant "Plaža" is located by the Međuvršje Lake, 15 km from the center of Čačak. This restaurant stands out with its rich selection of wines that perfectly complement dishes from both domestic and international cuisines. We proudly offer world-class dishes, such as classic steak with grilled vegetables, 'Surf&Turf' steak, and tuna steak. Also, there is lamb under the bell and fresh fish, for which we are especially known. Come and enjoy!

property 8

Restaurant "Lovac"

Restaurant "Lovac" is located in the Čačak municipality, by the city beach. With quality service and professional, friendly staff, your celebration here will become unforgettable. Long-standing tradition and extensive experience in organizing celebrations make us the ideal choice for all your special moments. Visit us and enjoy the unique atmosphere!

property 9

Caffe Restaurant "Proleće"

Caffe Restaurant "Proleće" is located in the city center of Čačak, across from the town square. For years, this beloved place has gathered Čačak locals of all generations. After renovations in 2018, Proleće has become synonymous with a unique and original hospitality offer. Its distinctive exterior and interior in industrial style leave a strong impression on all guests, making every stay special.